ONTrack is a division of TelePhoto Technologies Inc, which has 60 years of expertise in media delivery and television production for the horse racing industry.
ONTrack runs on a well-established network, reaching 83 million adults (+15 million online) who watch horse racing throughout North America on 66,000 screens at over 1,100 locations including casinos, restaurants, race tracks, off-site wagering venues and sports and entertainment destinations—places with high dwell times.
ONTrack reaches 24 of the top 25 Nielsen DMAs and delivers fully engaged viewers with a financial interest in the outcome on the screen. Running at a low advertising-to-content ratio and playing concurrently with critical, ever changing information, ONTrack is an uncluttered, high impact medium driving ads to the forefront.
Based on revenue, horse racing is four times larger than Major League Baseball. It is equal to the PGA in terms of fan base. Operating 12 hours a day, 364 days a year, ONTrack offers advertisers a coveted well-educated audience with above average incomes.
ONTrack is broadcast over cable television into most major markets in the US and reaches over 5 million homes in New York City. This new, highly innovative network has raised the stakes in audience delivery.
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