HCMN is the nation’s largest provider of advertising and marketing opportunity in health clubs to national brands. HCMN’s media and marketing offerings are in over 3,000 health clubs in 120+ DMA’s throughout the country.
HCMN’s growing digital advertising network is presently in nearly 400 clubs in the top DMA’s. HCMN’s unique in-club digital model ensures our clients’ advertising has the opportunity to be seen by ALL members working out in each health club (similar to our panel media offerings):
1. HCMN installs, maintains and owns all the digital screens it places in health clubs as part of its network.
2. HCMN’s screens are selectively installed in each club’s key ‘choke points’ and congregation areas. These screens are not just limited to cardio area locations.
3. HCMN’s content and client advertising runs continuously on these screens. Members are not able to ‘change the channel’ on HCMN’s network.
HCMN’s digital network, as with our panel media network, is both flexible and targetable. Clients can secure our entire network or segment our national club database:
• By market/DMA (even zip code)
• By gender (Women’s-Only clubs)
• By income (Platinum-Member clubs)
• By lifestage (Childcare-providing clubs, Low impact aerobics clubs)
• By ethnicity, sexual orientation, etc. (via US Census zip code data)
29 West 38th Street#300
New York, New York 10018 US
