Captivate Network is a media solutions company that connects consumers to the world outside their office to turn daytime into primetime. It delivers news and entertainment from editors, journalists and 100+ media partners to people when and where they make buying decisions— during the workday near points of purchase.
Measured by Nielsen and consistent with the OVAB Audience Metrics Guidelines, Captivate Network reaches a highly targeted audience of millions of “spend-ready” consumers and business professionals in a distraction-free viewing environment.
Captivate Network is one of the most effective mediums available, earning a 48% average ad recall from 150+ media research studies. Further, it has proven to be a powerful solution for driving traffic online and increasing word of mouth. Consider that 78% of its audience researched products online after seeing advertisements on the network and 59% spoke with others about the programming and advertising.
Leading advertisers partner with Captivate Network to increase awareness, target select industries by building location, launch products, obtain custom audience insights, geo-target ads to drive traffic to nearby stores as well as to engage audiences with promotional events at premiere office buildings where the network is located. Established in 1997 with offices throughout North America, Captivate Network is owned by Gannett (NYSE: GCI).
See below for a video overview, website, contact info and our advertising with Captivate Overview.
Click here to see a short video about captivate.
Suite 301
Chelmsford, Massachusetts 01824 US
| Attachment | Size |
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| Captivate_Overview_2010_OVAB.pdf | 174.6 KB |
