Foundation Taps OOH Digital Networks for Huge Campaign
Oct 27, 2008
By Katy Bachman

The largest single digital out-of-home buy was a labor of love. It also turned out to be a smart business decision for an emerging medium that needs to demonstrate it could deliver national reach.

This past summer, from June 16 to Aug. 18, 22 disparate networks ran, pro bono, a nine-week campaign for Team Fox, the community volunteer organization for the Michael J. Fox Foundation for Parkinson’s Disease.