Digital Outsider Taps Madison Avenue Insiders, Will Tackle Creative Next
September 26, 2008
Joe Mandese

One of the ad industry's top digital outsiders is getting inside some pretty big agencies. During an update on various initiatives by the bureau, Out-of-Home Video Advertising Bureau President Suzanne Alecia confirmed OVAB is in discussions with Havas' MPG unit about scheduling a special "Collaborative Alliance" meeting that would focus exclusively on digital out-of-home developments, and potentially, deals. Details of the meeting, including when and where it will be held, are still being hashed out, and the OVAB members have yet to weigh in on it, but the idea was the brainchild of MPG COO Steve Lanzano, who wants to do for digital out-of-home media, what the agency's collaborative alliance has done for interactive television: bring a wide cross-section of industry stakeholders together - including competitors - in a neutral environment to share information and brainstorm about how the industry can utilize emerging media platforms for the greater good of everyone concerned.