Two Out-of-Home Digital Firms Merge to Form Outcast
Consolidation of Fuelcast, Bhootan Simplifies Buying Location-Based Media
October 02, 2008
By Andrew Hampp

NEW YORK (AdAge.com) -- Digital out-of-home is getting larger, thanks to two new acquisitions bringing more scale to the growing medium. Fuelcast, a leading gas-station out-of-home media network, plans to merge with Bhootan, a retail-based out-of-home company, to form Outcast.