104 Class A shopping malls M/F 12-34, F 35-54 42% 58% 22% 27% 45% 67% 44%         $75,200 Nielsen 104,344,000 Directory of Major Malls Number of mall visitors (P12+) per month 10 39 104 1,327 13 60" & 65" Portrait, 9 x 16 Average of 13 screens per mall, placed in high traffic common areas Yes 15 Any application of digital media, full motion video, still photography put in motion, text 10 any 11 commercial positions in 6 minute loop 1. Sponsorship of content
2. Text Message Application		 by mall 6 minutes any up to hourly 80% of mall visitors want to see what's on sale....#1 of all programming alternatives 10 twelve second "Today's Top Ten" spots that are the hottest items on sale that day in the mall chosen by the retail merchandising team, also 30 seconds of mall events, promos, information and entertainment. 99% Each display continuously provides data digitally to Network Operation Center (NOC) on its performance. Each display is an independent venue (i.e. if one experiences a problem it does not impact any others.) Technical/maintenance teams posted in each DMA Coolsign Software logs  
Stadiums, Arenas and Entertainment Venues 63% 37% 20% 51% 76% 75%         Arbitron 13,346,144 per month Venue Ticket Scan Data - via Arbitron studies (total monthly attendendance for all 33 buildings combined) (average exposure to screens per adult visitor - in minutes) / (frequency of ad rotation - in minutes) x (number of adults attending the game that day) . See Additional Information for further explanation. 9 22 33 1,350 25 50" Plasma Portrait 1280x768 Full HD Throughout the concourse of our venues. Adjacent to: Concessions, Box Office, Luxary Suites etc. Yes :10-2:00 Any application of digital mediaÔø‡Ôø‡Ôø‡TV Commercials, full motion video, still artwork put in motion, Text 6 Live For Each Venue Event Loop combines advertising, with relevant fan/attendee content. Evenly spaced throughout the event Jumbotron, Digital Ribbon, Text messaging, Bluetooth, Event Sampling/Tabling, as well as traditional venue ad placements Nationally, Regionally, DMA, Venue Specific, Event Specific 10 minutes Live For Each Venue Event Continuous Based on average length of dwell time in concourse Loop combines advertising, with relevant fan content: team content, trivia, real time sports scores & updates, weather, news & entertainment updates. Executed with both national and local overlays. 99% Managed by AMN's centrally located Operations Center. Content & Ads are delivered to each screen within the venue and we constatnly receive performance data per venue per screen. All screens operate independently form others ensuring that if one experiences problems it does not impact others in the venue. Our help desk receives automated alerts should we experince a venue problem Park Media Arena Media Networks is the leading provider of custom television content and advertising in the Out Of Home Video category in sports and entertainment venues, delivering over 90 million measured impressions to consumers at their point of passion. Further description of Defenition of traffic impression: Stadium visitors spend an average of 28 minutes in the concourse area, so if an advertisement airs in a 15 minute rotation, than each visitor has 1.9 opportunities to see that ad per game (28 / 15 = 1.9). If that stadium has 20,000 adult visitors that day,than the spot would expect to generate 38,000 impressions (20,000 x 1.9 = 38,000)
688 Class A Office Towers in the US Employed Consumers: A25-54, HHI $100K+, 50/50 M/F 50% 50%   11% 41% 79% 75%         $114,400 Nielsen Media Research; Simmons North American Viewer Study, Jun'07 42,285,200 Vertical Transportation Handbook Number of office visitors per month 10 19 US 688 6,932 1 per elevator 10", 12",15", 26" and 40" 4 X 3
640p X 480p		 1 screen per elevator cab No 15 full motion video 4 7-11, 11-3, 3-7 Ads are played with 15 second separation across 4 hour dayparts Programming sponsorship, synchronized sponsorship, animated sponsorships, custom packages Geo-targeting by DMA, building, industry 1 hour 7-11, 11-3, 3-7 Near real-time Collection of a mix of news and information Mix of local news, sports, weather, national news, lifestyle and entertainment from over 40 different leading brands such as USA Today, CNN, Forbes, Washington Post, Cnet and many more 99+% Captivate's Network Operations Center (NOC) has a suite of tools that are continuously monitoring issues on the network. In addition, clients can report outages through a toll free number, the NOC e-mail address, or website. Captivate Network Also available in over 100 High Rise Office Towers in 4 of the top 5 Canadian DMAs: Calgary, Toronto,Montreal and Vancouver. Launched the Captivate Suburban Network in 2007 to campus building settings and office towers under 10 floors.
1,507 pediatric offices Women 25-54; Multicultural 20% 80% 0% 11% 44% 90% 81% 54% 18% 28% 2% $55,000 Nielsen 1,407,000 Nielsen Number of Adults visiting waiting areas each month 10 84 1,507 1,507 1 32" 4:3 1 screen per waiting room plus exam rooms Audio and subtitled in English and Spanish 15, 20, 30, & 60 Medical education programming interspersed with commercials 1 Per Office Scheduling Ads are played once per hour with accompanied billboard in opposing half hour Adjacency, Exclusivity, Billboards, RSS feeds, DVD Sponsorship Commercials can be national or by market. 1 hour M-Sat 8a-6p Daily Positive balance of healthcare information with pertinent advertising 4.5 minute average length. Mix of educational videos related to pediatric environment. 98% or greater Broadband connected with remote monitoring. Automated reporting of potential service issues. BeMedia,Enqii, Ronin
Retail Supermarkets Women 25-54
Skews toward large, affluent families living in A/B counties		 44% 56% 4% N/A 29% 61% 63% 71% 13% 7% 3% $75,000+
HHI		 Nielsen New Media Services Traffic and Viewership Study 75,957,368 Nielsen New Media Services Traffic and Viewership Study Traffic Impression = adult 18+ that entered the store (non employees) 6 39 1,484 2,200 2 42" 4:3
16x9 accepted but will be letterboxed		 Monitors located in the highest traffic and dwell time areas Yes, directional and ambient sound adjusted. :15's and :30's Full-motion video with static side-panel 7x per hour
:30's
14x per hour
:15's		 7 a.m. - 10 p.m. 8-10 minute loop combining advertising, food-related content and compelling lifestyle/entertainment programming Content Sponsorships, Weather Sponsorships, Product Placement, New product billboards, Weather triggered ad serving, Static imagery through side-panels, SMS text messaging. Cagtegory Exclusivity available By Retailer, By Region, By DMA, By Zip Code, By Store 8-10 minutes Full Day Content is refreshed weekly. System is monitored 24/7 Goal of content -- Inform, Entertain and Enhance. Loop length coincides with dwell times Short-form programming (:10-:30) with relevant content for store location.CBS custom content incorporating programming, information data services and talent from CBS and its properties. Custom content that is reflective of the retail and market environment ranging from Health and Wellness to Food Tips. 99+% Content and advertising delivered via satellite with real-time reporting through back-channel. 24-hour support via phone or email. Full post flight report for advertisers upon completion of flight. CBS Outernet CBS Outernet's Supermarket Network offers advertisers: A Nielsen validated audience, A programming environment designed to enhance the shopping experience, A digital network offering creative agility and short leadtimes, A high dwell time environment with a captive audience, Ability to target by demographic, psychographic or, lifestyle pattern, Ability to geo-target message by region, DMA, zip code or store. 18+ monthly Viewership: 28,863,800 Viewership Impression = adult 18+ that "actively watched/listened to" the CBS Outernet Network
1500 Commercial fitness centers and bowling facilities Adults: 25-54, affluent, well-educated males and females 43% 57% 12% n/a 35.0% n/a n/a n/a n/a n/a n/a $95,000 IHRSA & Nielsen Ratings 45,000,000 Computer check-in attendance   10 101 1,500 30,000   50", 42" Plasma, 32" CRTs, 15" PVS 16:9, 4:3 Monitors throughout strength, cardio, and common areas Yes Digital Signage: 15, Video: 30, and Long-form programming Commercial, long-form, digital signage TV ad: once per hour, Digital Signage: continuous Defined to campaign Customized with campaign 1. Television ad, 2. Digital Signage, 3. Long-form programming, 4. Forced Front-loaded Advertising Targeted facility-specific Indefinite - constantly changing Defined by 15 minute intervals Continuous Matches programming with demographic profiles and preferences Short form music entertainment with quarter hour interruptive station breaks; long-form programming with customized productions 99.9% or greater 1) ClubCom staffed technical support department, 2) Remote systems monitored daily with automated reporting of potential issues Confirmed server playback with club reported check-in attendance information  
465 Gas Stations Adults 18+ (100% Drivers) 50% 50%   20% 44% 77% 68%           Nielsen Media Research 20,000,000 (est.) Gas Retailer fuel volume and transactions Number of gas customers per month 9 16 465 5,000 12 20" 4:3 Average 12 screens per station TVs mounted on top of each gas dispenser. yes :15 Full screen TV commercials or other broadband digital assets/formats. Multiple times throughout the day. All available based on client direction. Once every 4.5 minutes. Custom content programming, Weather, Sports, News partnerships and Local calendar event partnership (includes Client logo and event details). Down to individual station. 4.5 min Any - per client. Continuous throughout the day Average consumer dwell time per fueling transaction. CBS News and Entertainment, ESPN Sports, Local Weather and local event calendar information updated multiple times per day. 99% GSTV monitors Network health 24 hours a day, 7 days a week via help desk and on-call field technicians. GSTV  
Hopsital common areas and patient rooms Women 45+ 30% 70% Hospitals 69.225 healthcare professionals; 1,055,497 patients and visitors Hospitals Healthcare workers are physicans and other hospital employees; patients are outpatients, admissions and ER plus loved ones 1 12 48 10,682 222 Hospital televisions Common areas and patient rooms yes :30's or :60's Regular TV commercials ROS 24 hours 9 national minutes 1. Carevertiser 2. Segment sponsorship 3. ROS none 3-hour programming; 1-hour advertising loop Any Weekly Average length of time in common areas Short form healthcare related news focusing on postive medical stories plus original programming segments - Just for Fun, Family First, Appetite for Life, Storm Survival and more 97% MacThee Enterprises Wirespring  
1,000 pediatric offices Women 25-54; Children 1-16; Multicultural 20% 80% 30% 10% 35% 65% 75% 60% 15% 20% 5% $55K AAP 1,408,680   Number of Adults visiting waiting areas each month 8   1,000 1,400   32" 4:3 1 screen per waiting room plus exam rooms Yes plus subtitles 15, 20, 30, & 60 Television Commercial that plays full screen 1 Office Hours (various) Ads are played with one hour separation across an 8 hour daypart Billboards, Banner ad adjacent to programming, RSS feeds, Sponsorship of programs Commercials can be national or by market. 2 Hour M-Sat 8a-6p Monthly Positive balance of healthcare information with pertinent advertising Short form programming 2 to 5 minutes in length. Mix of educational videos related to pediatric environment. 98% or greater   BeMedia These figures represent projections of our test market and do not reflect actual point-of-care service expected in the next 12 months.
3400 Family Restaurants, Sports Bars, Pubs Sports fans, Social Adults & Families, 21-49 60% 40% Buzztime Players Database 28,560,000 * 2000 Meal Consumption Behavior report by the National Restaurant Assocation (NRA) * 2007 Buzztime Churn Survey Estimated number of patrons in Buzztime sites/locations [Note: Buzztime is currently conducting a Nielsen study to validate the number of players/month.] 10 197 3,400 10,200 3 30-50" UNK In social areas including common dining. no :15, :30, :45, :60 Full Motion Video, static imagery put into motion, text 4 Mon-Sun, 11am-2am 15 minute loops include 3.5 minutes of advertising plus Buzztime game content and promos Custom Advergames, On-Location/On-Network Branded Campaigns, 'Presenting' Game Sponsorship, Contests, Polling, Email Marketing, etc. Nationally, Regionally, DMA, specific locations, specific restaurant/sports bar chains 15 hour programmed network. n/a As needed to optimize programming schedule Based on broadcast schedule for real-time play along gaming. Other games are scheduled on a daily program basis similar to TV to establish loyal followings. Interactive Entertainment, Sports & Card Games based on real-time predictive play, trivia, & casino-style gaming engines. EXAMPLES: REAL-TIME PREDICTIVE PLAY: 'QB1'-Predict the NFL & NCAA plays. 'Raceday'-Predict NASCAR winners. TRIVIA: Subjects range from Anatomy to Zoology to Hollywood scandal. CASINO-STYLE GAMES: Texas Hold'em Poker 90% BuzztimeÔø‡Ôø‡Ôø‡s network is hosted at an AT&T collocation facility. Dedicated servers continuously monitor the network for issues. Network staff is on call 24 hours a day to respond to outages. Buzztime Buzztime is the leader in multi-point social interactive entertainment. Buzztime offers on-location and on-network customized gaming opportunities to advertisers, in addition to traditional commercial spots. Their data capture (including OmniPolls, and opt-in programs for email database acquisition) and measurement capabilities differentiate them in the OOH marketplace. Players have the opportunity to compete for prizing and status. Participants interact using wireless Buzztime Playmakers.
Restaurant & Sports Bars Young Adults, Predominantly Male, 21-34 69% 31% *0% *17% *68% *89% *64% 90% 5% 3% 2% $50,000 - 100,000 Gender, Age from Arbitron Study (2007) Ethnicity from OSN survey. * Data supplied from age 21 and up only. 1,397,300 per month Annual gross receipts / average individual expense, provided by venues A single showing of the creative to an individual 4 7 68 187 2.75 47 inches 16:9, landscape, 176 degree viewing angle High traffic areas with best visability in sports bars & restaurants (provided by venue) 15 sec OSN work with or without agency support varies currently no division by daypart n.a. Both general audience and venue specific content can be sponsored/co-branded Most screens (80%) are individually addressed, each venue receives unique content No programming loop, primary display is commercial TV n/a n.a. n.a. OSN content is displayed on side and bottom banners in 15 sec units for approximately 60% of display total (half of this for venue specific info) with remainder for ads and PSA 24/7 Network operations maintained by OSN, venue maintenance/support provided by either OSN or IBM Global Services Network server and database logs available for review or audit
49 Class A shopping malls M/F teens, Women 18-54, Kids 44% 66% 25% 16% 34%   60% 67% 17% 10% 4% $93,000 Scarborough 41,667,000 Arbitron/Scarborough Number of mall visitors (P12+) per month 9 14 49 1,300 27 50", 120"+ spectaculars Landscape / 16 x 9 Common areas of Class A enclosed shopping malls, including main corridors, food courts and main entrances Yes :10, :15, :30 Full motion television ads; dynamic "vignettes" created from static ads 7.5 loops per hour 8AM-10AM, 10AM-2PM, 2PM-6PM, 6PM-10PM 8 minute loop combining advertising, mall content and compelling lifestyle/entertainment programming Text messaging, Bluetooth, sampling, events, displays, complementary static media options Messages can be targeted by day part, by market, by mall, and by zone within a mall 8 minutes (programming and advertising) 8AM-10AM, 10AM-2PM, 2PM-6PM, 6PM-10PM 8 minute loop combining advertising, mall content and lifestyle/ entertainment programming Engage shoppers with entertaining content to complement advertising, leading to high advertising recall rates Short form programming (:15, :30, 1:00 segments) Mall content: upcoming events, special events, tenant listings, etc. Programming: compelling lifestyle/entertainment and news/weather/sports programming sourced from leading content providers including CBS and InStyle Magazine. 95% or greater A Network Operation Centre (NOC) distributes content/ads to each venue and monitors performance of each venue. Servers at each venue play the content/ads on the individual screens. Servers operates independently, ensuring maximum up time.The network is monitored 24/7 and provided with quick and efficient service .    
400 golf courses Affluent Males, Executive Level 74% 26% <.5% <4% 19% 35% 68% na na na na $185,000 Edison Media Research 2006 1,083,333   Number of golfers per month all 100 400 Course Equivalents 35,000 75+ 10" 10X8 Interactive Screen Mounted on Golf Cart No 20:00 Minutes Strong product and brand ID with high impact digital images Continuous presence for one brand each hole Course open to course close Continuous presence for one brand each hole Custom digital images. Customized Sponsorships-GolfTip, real-time Sports Ticker, golf course menu, SMS campaigning, product placement, point of sale By DMA, Region, or national Availability per hole. Approximately 20 mins. Course open to course close Real time Refreshes as each golfer approaches the next tee High resolution digital imaging of actual golf course showcased on each individual hole on entire 18 hole golf course. 100% Content delivered via on-site server with daily reporting with 24 hour customer service support. Daily reporting available accompanied by end of campaign Edison Research report  
Gas Pumps 700+ gas stations Adults 18+ 50% 50% 2% 11% 29% 60% 58% US Department of Transportation 15,000,000 (est.) Gas Retailer fuel volume and transactions One Traffic Impression = One Fuel Transaction (One Driver) 6 9 700+ 7,000+ 10 19-inch letterbox 16:9 / Landscape Screens mounted at eye level on fuel dispensers Yes (stereo) :15 and :30 seconds Full-motion video; Flash for vertical skyscraper panel 11 - 12 times per hour on all screens 6am-10am; 10am-2pm; 2pm-6pm; 6pm-6am Once every 5 minutes SMS programs, content sponsorship, wayfinding/map, Skyscrapers Messages can be targeted by day part, by market and by gas station 4.5 - 5.5 minutes 6am-10am; 10am-2pm; 2pm-6pm; 6pm-6am Continuous throughout each day Less time than average dwell time at gas pump per visit (6 minutes) ABC News, ABC America's Funniest Home Videos, Real-time Traffic maps from Google, Weather conditions & forecast, sports scores, Financial Indexes and other text-based news 98%+ PumpTop TV monitors Network health 24 hours a day, 7 days a week via Customer Service desk and in-field technicians. PumpTop TV PumpTop TV is the largest Out-of-Home Digital Media network at the gas pump, delivering current news, entertainment and advertising to millions of drivers as they fuel their vehicles. Daylight-viewable LCD screens mounted at eye level on top of gasoline pumps at select, high-volume gas stations provide a broadcast television-like experience (video and audio) to a desirable, captive audience out of the home.
186 Class A shopping malls and movie theaters Upscale young adults, famlies with children 43% 57% 34% 11% 30% 53% 37% 63% 15% 11% 7% $75,000+ 2007, Arbitron, Inc. Custom Study for Reactrix 170,000,000 ICSC, Scarborough Release 2 2006 Number of mall visitors per month 10 31 186 186 1 6' x 8'   Center courts, food courts or high traffic areas of malls and main concession areas of movie theaters No :30 Interactive display 5 n/a 12 minute loop that plays continuously throughout the day 1. Special deals by location, 2. Ability to direct consumers to vendors via mapping Content can be targeted by location, market and demographic 12 minutes n/a Monitored 24/7 updates deployed when needed within 5 minutes 12 minutes allows consumer to engage with the medium, but also provides the opportunity to re-visit a favorite spot. n/a 98% or greater Each Reactrix is stand alone venue and able to wirelessly operate. If a site goes down, it pings the central hub within 5 minutes to notify the service team. Carroll Media  
Specialty Retail Locations Affluent specialty retail consumers, 18-49 48% 52% 20% 47% 79% 66% 74% 14% 5% 19% $90k Nielsen Media Research 26,000,000 Nielsen: based on retail transactions provided by venues Based on retail transactions 10 20 1,100 1,100 1 37" 990x660 Wait-time area No :30 24/7 Live Phone Support 6x or 12x per hour all Min frequency based on 10 min advertising loop; additional frequency by placing multiple spots within the loop Content Sponsorship Addressable down to the individual location Variable 5 dayparts Continuous Targeted to location type, daypart National, localized, and local content from a variety of information, entertainment, and educational sources such as CBS, E! Entertainment, MSNBC, Eventful, The New York Times and Yahoo! among others. 98%+ 24/7 Live Phone Support Carroll Media  
2369 Movie Theaters P12-17, A18-49, A25-54 51% 49% 36% 22% 31% 50% 38% $72K Nielsen EDI 2007 Jan-July 51,434,416/month Nielsen EDI 2007 Jan-July average monthly attendance # of people 2+ attending the movies 10 190 2,369 14,909 6 30ft x 40ft 16:09 Movie Theater Screen Yes 30, 60, 90, 120 any application of digital media..Full motion, Still artwork put in motion any Ads are played within 20 minute program prior to movie Sponsorship of content Ads can be National, Regional 20 minutes any monthly Engage captive moviegoers with entertainment/Trivia content to complement advertising in an uncluttered environment, leading to high advertsing recall rates Digital-Short form segments encompassing movie, music, informational elements 99% Digital Network-Technicolor, Kodak, Hogan, NEC, Access IT Digital Network-Technicolor, Kodak, Hogan, Access IT  
480 Class A office towers Adults 25-54, Business Decision Makers and Affluent Consumers 51% 49% 0% 10% 41% n/a 78% n/a n/a n/a n/a $159,000 Arbitron June 2007 10,647,000 Costar RE Database Number of office visitors per month 10 15 437 912 2 42" HDTV 16X9 Landscape Elevator Banks and High Traffic Lobby Areas No :15 Video/ Flash Animation (all formats) 20 6am to 1pm, 1pm to 9pm 3-minute loop; WSJ news updates rotating every :15. WSJ Content Sponsorships (i.e. "What's News") Event Marketing On-Site Building-level targeting. Allows for custom messaging based on location and/or tenant SIC. Continuous news updates fed directly from WSJ.com 6am to 1pm
and
1pm to 9pm		 Ongoing Current business news from the #1 trusted source- WSJ Rotating new briefs from all four sections of the Journal. Screen display also includes market trading indexes, weather, time and a business news ticker 99% Broadband connected. RS232 remote monitoring of screen display functionality and media playback. OMN/Scala  
                                                                                     
784 Journeys stores Young adults: 12-24, action sports enthusiasts 54% 46% 31% 43% 61% 68% 26% 71% 5% 14% 7% n/a   7,900,000 Retailer Provided Number of store visitors (P12+) per month all 190 784 Journeys stores 1,960 2+ 25"-42" 4:3 High traffic areas, near POS Y :30 - 2:30 Commercials, Trailers 2-3X/hr Store open to close Evenly spaced throughout hour Signage, Sampling, Online, Sweepstakes, Mobile call-to-action Nationally or by Market 3 hour Store open to close Monthly Ensures fresh programming throughout store visit Music videos, short format entertainment content 95% or greater Individual store maintenance    
194 Underground Station stores Young adults: 18-34, multicultural 56% 44% 13% 45% 78% 86% 42% 17% 26% 47% 9% n/a   2,900,000 Retailer Provided Number of store visitors (P12+) per month all 83 194 Underground Station stores 291 1+ 25"-42" 4:3 High traffic areas, near POS Y :30 - 2:30 Commercials, Trailers 2-3X/hr Store open to close Evenly spaced throughout hour Signage, Sampling, Online, Sweepstakes, Mobile call-to-action Nationally or by Market 3 hour Store open to close Monthly Ensures fresh programming throughout store visit Music videos, short format entertainment content 95% or greater Individual store maintenance    
781 f.y.e. stores Young adults: 18-34 55% 45% 12% 23% 53% 71% 52% 70% 12% 11% 4% n/a   22,400,000 Retailer Provided Number of store visitors (P12+) per month all 177 781 f.y.e. stores 2,205 3+ 25"-42" 4:3 High traffic areas, near POS Y :30 - 2:30 Commercials, Trailers 2-3X/hr Store open to close Evenly spaced throughout hour Signage, Sampling, Online, Pre-roll to customer request media, sweepstakes, mobile Nationally or by Market 2 hour Store open to close 3-weeks Ensures fresh programming throughout store visit Music videos, short format entertainment content 95% or greater Individual store maintenance, LVS (listening/viewing stations) programmed at headquarters Weekly reporting for LVS only  
114 Suncoast stores Young adults: 18-34, movie fans 46% 54% 9% 22% 54% 76% 58% 72% 12% 10% 3% $62,000   1,600,000 Retailer Provided Number of store visitors (P12+) per month all 55 114 Suncoast stores 228 2 25"-42" 4:3 High traffic areas, near POS Y :30 - 2:30 Commercials, Trailers 2-3X/hr Store open to close Evenly spaced throughout hour Signage, Sampling, Online, Sweepstakes, Mobile call-to-action Nationally or by Market 2 hour Store open to close Monthly Ensures fresh programming throughout store visit Music videos, short format entertainment content 95% or greater Individual store maintenance    
2075 Hollywood Video stores Young adults: 14-34 45% 55% 20% 26% 49% 71% 49% 72% 11% 12% 3% $62,500   19,600,000 Retailer Provided Number of store visitors (P12+) per month all 175 2075 Hollywood Video stores 13,000 6+ 27"-42" 4:3 High traffic areas, near POS Y :30 - 2:30 Commercials, Trailers 2-3X/hr Store open to close Evenly spaced throughout hour Signage, Sampling, Online, Sweepstakes, Mobile call-to-action Nationally or by Market 4 hour Store open to close Monthly Ensures fresh programming throughout store visit Music videos, short format entertainment content 95% or greater Individual store maintenance    
644 GameCrazy stores Gamers and Teens: 18-39 84% 16% 15% 27% 62% 79% 55% 74% 9% 10% 5% n/a   3,000,000 Retailer Provided Number of store visitors (P12+) per month all 104 644 GameCrazy stores 1,288 2 27"-42" 4:3 High traffic areas, near POS Y :30 - 2:30 Commercials, Trailers 2-3X/hr Store open to close Evenly spaced throughout hour Signage, Sampling, Online, Sweepstakes, Mobile call-to-action Nationally or by Market 4 hour Store open to close Monthly Ensures fresh programming throughout store visit Music videos, short format entertainment content 95% or greater Individual store maintenance    
1,022 Health Clubs A18+ 52% 48% 2% 10% 39% 79% 70% 83% 11% 8% 3% $75,000+ Nielsen Media Research - IdeaCast Custom Study Oct/Nov 2007; Race / Ethnicity Source - MediaMark Research Inc. 2007 Doublebase 27,000,000 Club data (card swipes) Number of club visitors per month 10 156 1,022 25,550 25 - - - Closed Captioned / Audio available w/headphones :30 Beta SP 1 Spot Per Hour Su-Sa 12a-5a, Su-Sa 5a-10a, Su-Sa 10a-4p, Su-Sa 4p-9p, Su-Sa 9p-12a - - - - Su-Sa 12a-5a, Su-Sa 5a-10a, Su-Sa 10a-4p, Su-Sa 4p-9p, Su-Sa 9p-12a Live - CNN, CNBC, MSNBC, ESPN 100% - Novar IdeaCast Health Club TV is the largest independent satellite / cable provider in the world exclusively delivering network television programming to 1,022 top tier health clubs with over 250 million high caliber annual visits in 156 DMAs - all of the Top 50. Health Club TV is projected to reach 2000 clubs reaching 500 million visits by 2008.
Inside 3,808 buses and trains Young: 18-24, 18-34, 18-49, Multicultural, Female emphasis 45% 55% 25% 49% 76% 58% 24% 49% 20% 4% Scarborough 2005 & 2006 43,476,000 Federal Transit Administration through Farebox and laser people counters Number of riders per month 3 7 3,808 8,400 3 15", 17" & 19" 4:3 2 to 3 screens per vehicle evenly spaced throughout Yes :30 Television Commercial that plays full screen 1 Spot Per Hour 6am to 2pm, 2pm to 10pm Ads are played with one hour separation across an 8 hour daypart "1. GPS logos 2. Banner ad adjacent to programming 3. Sponsorship of programs" "Commercials can be targeted by market. GPS logo functionality targets by retail location" 1 Hour 6am to 2pm and 2pm to 10pm Twice a day - at 6am and 2pm Ensures viewers see fresh programming for each commute Short form programming 2 to 5 minutes in length. Mix of Local News, sports and weather, national news and weather, entertainment, cooking, travel and health shows 95% or greater Each vehicle continuously provides data digitally to Network Operation Centre (NOC) on it's performance. Any issues are emailed from NOC to 24/7 maintenance team. Each vehicle is an independent venue (i.e. if one experiences problems it does not impact any others) Wide Orbit - the most used traffic system by television stations in the US www.wideorbit.com IdeaCast Transit TV is one of the largest digital out-of-home networks in North America and the largest targeting transit riders delivering commercial inventory on CBS and AccuWeather (along with 16 other channels) showing a mix of local news, sports and weather, national news and weather, entertainment, cooking, travel and health shows in over 8,400 screens and 3,808 vehicles reaching approximately 520 million annual riders. Transit TV currently covers 5 DMAÔø‡Ôø‡Ôø‡s Ôø‡Ôø‡Ôø‡ including Los Angeles, Chicago, Atlanta, Milwaukee & Orlando.
10 theme parks P 3+ 49% 51% 50% 18% 32% 49% 32% 66% 19% 9% 4% $58,800+ ATS Reports
(Six Flags reporting)		 4,000,000 Ride Turnstiles Number of Guests per Ride 6 10 10 179 18 45"
1280x720		 16:09 In high traffic ride and attraction lines
(queue-lines)		 Complete sound suration :30 .wmv 2 Spots Per Hour Su - Sa
10am-10pm		 n/a n/a n/a 2 to 3 min segments Su - Sa
10am-10pm		 - - Orignal SF content and licenced programmimg 100% Six Flags Omnivex IdeaCast Six Flags TV is the worldÔø‡Ôø‡Ôø‡s largest and most recognizable regional theme park brand delivering original and licensed programming to 10 theme parks in top DMAs reaching approximately 50 million annual impressions.
3779 high traffic retail locations By venue, Men 18-34, Adults 21-49, Guys 18 and under                       By Venue $50 - $125K   98,706,000   Visitors per month 10 204 3,779 7,848                                          
Leading worldwide gaming retailer Gamers, Men 18 -34, Adults 18-34 80% 20% 32% 30% 48% 61% 34% 52% 15% 20% 8% $50,000 CMRS 78,000,000 Third party auditor: CMRS Number of store visitors per month 10 204 3,723 7,400   25"-32"   At cash wrap, entrance and prominently placed. yes 30 sec spot Full motion video 3 Store open to close 2 hr programming loop Posters, signage, events, retail bags, bag inserts, integration Nationally or by DMA. 2 hr   monthly/bi-monthly Fresh content and frequency for the average store visit. Hosted show, original live action content, video game trailers, product spots, movie trailers, music videos 90% Ongoing Individual store maintenance CMRS Third party auditing service. GameStop is the #1 gaming retailer in the US. As the gaming market continues to explode, so does the reach of GameStop TV. Channel M creates integrated marketing programs that reach this audience.
Mall and bowling alley based arcades Young Men, Teens & Gamers 70% 30%   31% 33% 40%   55% 19% 17% 6% n/a CMRS 1,822,000 Third party auditor: CMRS Number of arcade visitors per month 8 42 56 448   25"-32"   Prominently displayed throughout property yes 30 sec spot Full motion video 2 Store open to close 2 hr programming loop Posters, coupon distribution, sampling Nationally, Regionally, DMA, specific locations. 2 hr   Monthly Provides frequency and fresh content. Video game trailers, product spots, movie trailers, music videos. 90% Ongoing Individual store maintenance CMRS Third party auditing service. Where have all the young men gone? Reach them this highly mobile audience in places where we know they are and were your message stands out.
6,000+ high-traffic retail stores