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Out-of-Home Video Advertising Bureau Mission
The Out-of-Home Video Advertising Bureau seeks to help both the advertising community and the operators of out-of-home video networks to measure and maximize more value from these powerful media platforms. Our mission is to:
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- Educate the advertising community on the power and availability of out-of-home video networks and promote their use
- Identify ways to make it easier for advertisers to plan, buy, and evaluate the effectiveness of advertising on out-of-home video networks through the development of standards and industry-wide research
- Demonstrate and promote the effectiveness of out-of-home video advertising
- Create a forum for substantive, ongoing collaboration between advertisers, agencies, and the networks to drive continuous improvement for all stakeholders
Learn more about the Out-of-Home Video Advertising Bureau
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