Here is an overview of the projects and initiatives currently underway at OVAB. Check back often for updates as things are moving at warp speed to keep pace with this burgeoning industry.
Network Planning Guide
Our online tool gives you everything you need to make an efficient plan – from venues, demographics, and traffic statistics, to advertising formats, proof of performance and more.
Download the 2008 Network Planning Guide
Audience Metrics Guidelines
OVAB is currently in the process of negotiating, developing and delivering credible, logical, comparable metrics guidelines that will make it easier for agencies and advertisers to adopt this category more fully and better streamline it within their overall advertising spend.
ANA Media Supplement
Our 2008 guide to out-of-home video networks features in-depth information on many OVAB member networks. This special advertising section was distributed to 25,000 marketing and advertising professionals at the 2008 ANA conference.
OVAB Partner Resources
PQ Media Forecast
PQ Media Global Digital Out-of-Home Forecast 2008-2012 - Global History, Spending, Trends & Analysis. Read more at ovab.org/PQMedia_Forecast
Glossary of Industry Terms
Download OVAB’s Glossary of terms used throughout the out-of-home video industry October 2007 version
For more information on OVAB Resources, contact Ryan Pogy, Manager of Member Services.
To arrange a presentation by OVAB to your network or agency, contact Suzanne Alecia, President.
