- demonstrating and promoting the effectiveness of out-of-home video advertising
- educating the advertising community on the power and reach of OOH video networks
- making it easier to plan, buy and evaluate the effectiveness of the medium through the development of industry-wide standards, best practices and industry wide research
What is an out-of-home video network?
Within the rapidly changing media landscape, a dynamic new electronic medium has emerged.
Out-of-home video networks are place-based, ad supported networks that deliver complelling, informative content along with full-motion video advertising. These networks include both in-store retail networks and digital, wireless narrowcast networks.
Out-of-home video networks offer unique value to viewers and advertisers. By delivering visually compelling, entertaining and informative programming to viewers, out-of-home video networks provide access to targeted, engaged audiences at relevant times and places.
Learn more about OVAB - Download our Out-of-Home Video Advertising Bureau Overview
Contact OVAB
For General OVAB Inquiries:
Out-of-Home Video Advertising Bureau
535 Madison Ave. 20th Floor
New York, NY 10022
Telephone: (646) 205-8519
Email: info@ovab.org
Ryan Pogy Manager of Membership Services
Anna Fountas VP Research
Suzanne Alecia President
