Consumers are more in control of their media consumption so marketers must be smarter about when, where and how they interact with their prospects. Digital and video place-based advertising networks offer marketers powerful solutions to today’s advertising challenges. They provide access and impact to the right people, at the right time and in the right places.
The Out-of-Home Video Advertising Bureau (OVAB) is here to help marketers and their agency partners more easily evaluate, plan and buy this media as part of their overall communications strategies. With input and guidance from its members and its Agency Advisory Board, OVAB develops guidelines and best practices to fuel the growth of the entire marketplace.
Learn More About our Members
OVAB’s members are the leading operators and suppliers in this rapidly growing media. The operators collectively have distribution in over 59,000 venues across all major markets delivering an estimated 3+ billion venue traffic impressions a month. Those numbers are just one snapshot into the multi-faceted offerings our networks offer. A quick tour through our site will open you up to the possibilities. Welcome to the Power of Place.
